Leamington, ON (July 11th, 2022) – With the debut of Solara™ Mini Melons, Pure Flavor® has shown its leading the charge into unexplored terrain for the greenhouse industry and changing the way millions of people eat.
In just under twenty years, the company has grown to be a leading produce brand by building state-of-the-art greenhouses in strategic locations, expanding its impressive line of products, deploying an aggressive and tactical omni-channel marketing strategy, to evolving into a lifestyle brand that grows vegetables to fuel healthy lives.
The brand’s success is proof that the greenhouse is not simply a convenient place to grow staple vegetables. Pure Flavor® greenhouses offer a high-tech, precisely controlled environment for growing truly unique specialty items that suit modern lifestyles, including everything from super sweet, premium snacking tomatoes like Cloud 9® Bite-Sized Fruity Tomatoes, to kid-approved Uno Bites™ Nano Cucumbers, award-winning Aurora Bites Mini Sweet Peppers and, now, personal-sized Solara™ Mini Melons.
Jamie Moracci, President of Pure Flavor®, says the brand’s value proposition hasn’t changed since the company first opened its doors.
“Consistency, quality, and variety are everything to our brand,” said Moracci. “In the greenhouse, we dial down the exact amount of light, nutrition, and water needed to produce the highest quality products year-round that consumers expect and deserve.”
Recently, Pure Flavor® has shown how innovative greenhouse technology can be wielded to sustainably grow specialty products all year.
Solara™ Mini Melons are the first personal-sized melons grown 365 days a year in a sustainable greenhouse environment. Weighing only 500g, these unique, sweet, and juicy mini melons are paradise in the palm of your hand.
The name itself ーlatin for “of the sun” ー signifies how Solara™ Mini Melons are a perfect product to showcase the virtues of sustainable greenhouse growing.
“In Pure Flavor® greenhouses, it’s paradise 365 days a year. There is no better environment to grow these Tastefully Tropical™ melons in,” explained Chris Veillon, Chief Marketing Officer. “When you walk into the greenhouse and see them growing in the canopy above, you can’t help but think this is the future of greenhouse growing.”
Solara™ Mini Melons are unique for how they’re grown, but also for their cool, juicy flavor and single-serving snacking convenience. They pair exceptionally well with a range of sweet and savory ingredients like Camembert cheese, prosciutto, and acai berries in salads or all-in-one fruit bowls. Pure Flavor®’s influencer network raved to their fans & followers when the product was launched recently that the product was truly unique and most importantly, full of flavor – perfect for snacking! The brand has driven innovation time and time again with its greenhouse grown organics and its extensive line of snacking products, including two of the latest additions: Cloud 9® Bite-Sized Fruity Tomatoes and Uno Bites™ Nano Cucumbers. Like all their products, each item in the snacking line is marketed consistently with recognizable packaging in convenient sizes.
Guided by survey data and consumer research, Pure Flavor® is continuing to learn what consumers want in their shopping carts. Healthy snacking options are at the top of their lists. With the latest in growing technology at its disposal, Pure Flavor® is expanding acreage and investing in new specialty items like Solara™ Mini Melons to bring fresh flavor to the market.
As Veillon says, “It’s a small world with huge potential.”
