Leamington, ON (October 4th, 2024) – Pure Flavor® is continuing its steady pressure of innovation in the tomato category, bringing more premium offerings to entice consumers to trade up in their quest for flavor and quality. With a keen understanding of evolving consumer tastes and trends, the company is reinforcing its innovation leadership by launching three new tomato items that promise to deliver what consumers are ultimately seeking – high quality, high flavor fresh produce that will amplify their cooking and snacking occasions.
“We know that nothing drives incremental category growth in tomatoes faster than innovation,” said Tiffany Sabelli, Senior Director of Sales for Pure Flavor. “Breathing new life into the category with interesting and relevant new offerings is critical to keeping consumers engaged and excited about eating healthy.”
One item that embodies the spirit of exciting discovery is the company’s award-winning Tiki Tomatoes™, launched last year. Their topically sweet and juicy flavor profile, and unique cosmic-colored appearance were immediately popular with consumers looking to add a “wow” factor to their snacking plates. Because of the success of this item following its launch, Pure Flavor is introducing a new 1.5lb format of Tiki Tomatoes, available now to both Club and retail partners.
Earlier this year, the company brought another award-winner to the snacking category with its OMG Tomatoes™. The vibrant golden cherry tomato with a punch of citrusy sweet flavor is available in both a 10oz. pack and a 1.5lb offering. “As soon as we tried it, we knew this variety was special,” said Sabelli. “It delivers on its bright color with equally bright flavor.” The company leveraged fun, modern branding to ensure the brand pops at shelf.
And debuting at the upcoming IFPA Global Produce & Floral Show, the company is unveiling a new mini Roma tomato on-the-vine that it believes will transform the Roma category. “Romas are a huge category, representing nearly a quarter of tomato sales in the US, and is dominated by field-grown offerings” said Matt Mastronardi, Executive Vice President of Pure Flavor. “We believe the category is due for a shake-up with a greenhouse offering that will deliver exceptional quality and year-round availability.”
The company’s newest Rocco Reds™: The Chef’s Tomato is a mini Roma on-the-vine variety that boasts big, robust flavor and an intense red color all the way through. The premium culinary tomato promises to amp up any dish, and unlike its more traditional counterparts in the Roma category, it is flavorful enough to slice on a sandwich or salad. Rocco Reds™ launch in a recyclable paper tray with flow wrap. The brand graphics are a modern take on vintage design that transports consumers back in time, with a nod to “true classic tomato flavor”.
These products and more will be featured this month at the Global Show in Atlanta, GA Oct 18-19 at the Pure Flavor booth B3879.
